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Chapter III · The craft
Stitched by hand, never by machine.
Every design begins as a sketch and ends in the hands of an embroidery artisan. Here's how each piece comes together.
Stitched by hand, never by machine
Chapter III · The craft
How a Stitchfable story is made.
Every design begins as a sketch and ends in the hands of an embroidery artisan. We work in small batches with skilled makers, and pay fairly for their time and talent.
- 1The sketchEach motif is drawn by hand and inspired by gardens, folklore and the seasons.
- 2The stitchingArtisans embroider every piece by hand, often over several days.
- 3The finishingPressed, checked stitch by stitch, and wrapped in tissue for you.
Care guide
Keep the story bright.
Hand embroidery lasts for years with a little gentle care.
I
Hand wash cool
Wash gently in cool water with a mild detergent, or dry clean occasion gowns.
II
Never wring
Press water out in a towel to protect the stitches, then dry flat in the shade.
III
Iron inside out
Use a low setting on the reverse, with a cloth over the embroidery.
IV
Store with care
Fold with tissue or hang in a cotton bag, away from direct sun.
Find your story.
Browse all six pieces, then send us an enquiry. A real person replies to every one.